II / VI · Who we are · placement against the orthodox map · May 2026
The cleanest description is probably: a steward-owned for-purpose ecosystem orchestrator, with a cohort-based capability development function and a platform-cooperative agency function, operating multi-strand commercial activity inside a mission lock.
Nude Dog overlaps each orthodox form at the surface and diverges from all three on four architectural points. The cleanest read is that it occupies a category the orthodox taxonomy doesn't yet carry.
The orthodox map · considered ground
- 01 pre-existing entities, not startups launched
- 02 steward-ownership · stapled-securities · no funding-for-equity
- 03 compounds, not resets — no demo day, no exit
- 04 three lenses, not one — TVM + Contribution Ledger
Outside the frame
Nude Dog
Founder ledger · alphabetical by surname
Croft, Nicholas
typographic and operating spine
Sydney 2000 Olympic Bid Books · Regional CTO Batey Ads Singapore (age 26) · Batey Kazoo $6M→$60M · briefed to Sir Martin Sorrell (WPP) · 20+ yr concurrent client retention across five enterprises
Maheswaran, Murali
public-policy and digital-infrastructure design
Lead author Victoria Open Data Policy · co-author ANU Digital Master Plan · UoM digital operations framework · 9 global design jams (2012–17) · admitted Supreme Court of Victoria
Selth, Christopher
capital-markets foresight and systems framing
Called the 2008 GFC ~18 mo pre-collapse · BT risk system acquired by MSCI ~$50M · ESG methodology pre-category (Five Oceans, 2005–12, top decile) · 2014 ADC Forum paper anticipated Web3 · "Re-villaging the World" framework
Suttar, Andrew
communication, convening, public science
3× Australasian record holder · youngest Education Manager in Australasian science centre history (age 20) · 30 yrs Bubble Ventures · TEDx Melbourne · MEntInnov, Swinburne AGSE
Toh, Darren
founder-operator and legal-commercial discipline
14 yrs founder/operator · 8 ventures · 3 exits · $86M+ raised · $1.8B peak market cap · 9 yrs ACCC enforcement · admitted Supreme Court of NSW